Helpful Tips for Generating Sales Leads through Content Marketing

Today’s sales strategies demand an array of innovative ideas and a strong knowledge of what it takes to be successful in the industry. But by taking advantage of these, sometimes forgotten sales tools, you’ll be able to help drum up a quality lead base and encourage growth, reputation and authority among the competition.

Blog

Free and fully responsive within the framework of WordPress site, a blog is an effective way to gain credibility with potential clients while increasing brand awareness. With well-written blog posts, optimized to provide quality content and endless internal linking opportunities, you’ll begin to expose your lead base to more of what your brand has to offer. Each time a new post is added to your blog a signal is sent throughout the web. These signals are vital to maintaining your presence among your audience so be sure to provide an easy to follow call-to-action within your blog post for readers to contact you.

Social Media

Social media provides a plethora of platforms and tools perfect for establishing yourself as a leader in the industry and gathering potential clients. Facebook and LinkedIn are fantastic for running paid remarketing & lead generation campaigns. On these platforms, you can share your blog posts with specific target audiences and message potential leads instantly. You can ask for readers to give you a call, provide an online consultation request form, or offer giveaways to those who sign up for your email newsletter. Make gathering information a fun experience for you and your potential leads.

Email Marketing

A necessary tool for any sales arsenal with its affordability and straightforward approach. Be sure to place an email sign up form in easy to access places throughout your website for gathering approved email addresses and generating a long list of leads. Once your list starts growing, take advantage of your email marketing providers list management tools. Organize your subscribers into targeted lists and keep the information being sent out high quality and informational for the audience receiving the newsletter.

How to Measure the Success of Lead Generation Campaigns

The success of any digital marketing campaign depends a great deal on what goals and expectations were set at the beginning. And with the main objective of any Lead Generation campaign being to gather user data, what if the users just aren’t giving it to you?

Social sharing, whether in the form of direct blog post sharing or social post sharing, can bring your website new traffic by widening the audience base and getting your content in front of people you want to work with that may not already know about you. Reaching new leads through social media enhances your brand awareness and reputation while making your core values and services more credible and personal. You can measure the success of your social media efforts by creating goals for yourself prior to your campaign initiative. Make the goals attainable with the audience you are targeting and review the data regularly.

You can also boost the growth of your lead base and gain more traction by offering incentives such as free consultations, downloads, giveaways, and special pricing. Once you have their attention and permission, provide a clearer view of what your intentions are and what you can provide them. Maintain and nurture your lead database by staying in touch through email marketing and start building trust and community with quality information and industry news. Remember to be consistent and always look for ways to provide value and contact on a personal level.

  • Google Analytics

    A must-have for marketing research, strategy development, and tracking campaign success, Google Analytics brings all your campaign marketing efforts together in one place. It gives insight into how a campaign performed as a whole while also providing insight into user demographics and interests for  remarketing in Facebook and LinkedIn Ads for lead generation. In conjunction with the Google URL Builder you’ll be able to track all actions a user takes on multiple platforms with the ability to see measurable data and track all the way from reach to engagement and assisted to direct conversion rates.

    Google Analytics Logo

  • Google URL Builder

    In conjunction with the Google URL Builder you’ll be able to track all actions a user takes on multiple platforms with the ability to see measurable data and track all the way from reach to engagement and assisted to direct conversion rates.

Written by Jade Shojaee