Day one is winding to an end here in Las Vegas – well – an end for the Marketing World anyway. Co-editor Mary Bowling and myself have tickets to see Mystere at Treasure Island tonight – courtesy of WebmasterWorld working out a deal to get free tickets to bloggers that promise to review the shows. We’re REALLY excited.
Takeaways from today? Social Media is the next Internet Marketing Darling – and with good reason. The best result you can wish for from a great viral campaign is a ton of links. Yes, links – not bookings. Historically social media campaigns drive traffic, but very low conversion rates…so why bother? Let me tell you why you should bother! Links, links and more links. A great article that’s targeted to a specific audience that makes the homepage of Digg can garner 100’s of links. THose links drive search engine rankings – great Google rankings drive traffic – EUREKA!
More on that later! Have a great week and we hope to blog more!