New Events Calendar Feature
Innkeepers who use event calendars on their website appreciate the many benefits that they produce, but they are also required to deal with the technical hurdles associated with them.
Event calendars have many benefits to innkeepers and website visitors alike. Innkeepers are able to add events for the inn and the local area, as well as specials, menu information and other noteworthy items. Adding events and specials can entice visitors to stay longer or book events that they previously did not know about.
Potential guests will visit a website more often if the content changes frequently. A website with “fresh” content will keep visitors coming back. An event calendar will add value to your website design, because your website will become more like a “portal”. Portal websites are packed with local area information that visitors appreciate.
In the past, it has been difficult for innkeepers to add content to an online calendar via a typical innkeeper/webmaster relationship. Calendar changes or additions could take days or even weeks. This “lag time” made it impossible for property owners to add last-minute events or specials that might generate additional revenue.
We are now introducing a product that allows anyone with minimal computer skills to edit their events calendar using a standard internet browser. Innkeepers can add event names and specific information about the event at any time of day and the website update is instantaneous. Your customers will use this page to see what’s new in the coming days, weeks and months. Taking advantage of features like an events calendar will make your website more “sticky” and translate into additional bookings and revenue for your property.
The cost for the Calendar Manager is $300. This is a one-time fee that includes software, setup and installation. This product is only available to Blizzard Internet Marketing, Inc. hosting customers, or to customers that have a website that is hosted on a Windows server. Additional setup costs apply for non-hosting customers.