Yahoo Drops Google
In a much anticipated move, on February 18, 2004, Yahoo unveiled a brand new search algorithm, dropping the formerly Google-powered results that had dominated the search engine for the last year. Yahoo is now using its own index and ranking system.
This is a move that the industry has been expecting ever since Yahoo went on its buying spree last year. At that time, Yahoo acquired Inktomi and Overture, who had recently purchased All the Web and Alta Vista. The biggest surprise of the move is that Yahoo did not merely replace Google results with results from Inktomi, as was expected. Instead Yahoo used the technology acquired through last year’s various acquisitions to create a completely new proprietary search mechanism.
Speculation is that Yahoo is in the process of rolling out many new features over the coming weeks and months. What this means for our clients is primarily good news. The upheaval in Google results over the past few months has been a source of concern, especially because performance in Google was virtually the same as performance in Yahoo, since Yahoo results were powered by Google. With Yahoo powering their own results now, there are not so many eggs in just one basket.
We will be watching the new Yahoo very closely, as we expect many changes through this implementation process. Next month, we should be able to provide some new specific Yahoo tips as we research it. Initial research indicates favorable results for many of our clients. If you would like to learn more about these developments, see the article at http://www.searchenginewatch.com/searchday/article.php/3314171