Industry News

There is always something new going on in the web of things! Keep up with Blizzard on industry news from major marketing trends to what the big guys are doing.

Showcase Your Vacation Rental or Real Estate Listing with a Floor Plan

Adding a floor plan of your vacation rental to show potential guests generates a measurable improvement in your number of bookings. TruPlace, formerly Mouse on House, commissioned an independent study of over 1,400 vacation rentals that demonstrates a 97% increase in revenue from bookings for properties using their interactive floor plan tours. The amount of […]

Join VRMA Today!

For a limited time, VRMA is waiving the $3 per unit portion of dues for any management company joining now until July 31, 2014. Property Managers: As the trade association for the vacation rental management industry, it is important for VRMA (Vacation Rental Managers Association) to continue growing our membership as there is strength in […]

Announcing Our New VP Sales and Marketing!

Last month, here at Blizzard, we welcomed Eric Fullerton as Vice President of Sales and Marketing. Eric has a very unique and diverse background in online marketing and technology implementation and we are so excited to have him here! Eric’s expertise has helped many leading companies develop innovative solutions online which have lead to increases […]

More Data on the Power of Facebook and Travel Decisions

According to a 2011 poll featured on UK-based flight comparison site Skyscanner.com, 52% of Facebook users stated that seeing friends’ vacation pictures inspired them to book a trip to that particular place. According to Friend2Friend, travelers are 80% more likely to book a trip from a friend liking a page than they are from responding […]

Rich Snippets Get You More Clicks

There is even more data appearing that reinforces one of Blizzard’s opinions: Ranking is nice, but HOW you look when you rank is very important. A new eye-tracking and click-tracking study from Mediative (formerly known as Enquiro) shows the value of having the top spot in Google’s local results, but also suggests that social content […]

Timeline of TripAdvisor in the News for last 12 months

Read a  summary timeline of TripAdvisor in the news during the last 12 months with links to articles with more details: 10/28/11 Hoteliers and restaurateurs anxious to sue TripAdvisor in the U.S. over travelers’ disparaging reviews may have to rethink their strategy following a legal decision involving Yelp. Read More 10/20/11 TripAdvisor gets sued for 10 […]

Flash Sales Growing in Importance in Travel Industry

Chris Davidson, Chief Client Officer of Y Partnership, shared some  travel market data during the Vacation Rental Manager Association 2011 national conference.  Notably: Flash sales in the travel and tourism industry are becoming more popular: 25% of travelers booked a travel service because of an unexpected e-mail. Last chance sales and high-urgency offers are also […]

TripAdvisor Shares ROI Study for TripAdvisor Business Listings

TripAdvisor is touting a Forrester Consulting study The Total Economic Impact of TripAdvisor’s Business Listings that is sharing some interesting ROI results from 154 lodging properties (hotels, inns, resorts, etc.) with about 50% of them located in the U.S.. In a nutshell, say the TripAdvisor Business Listing: Offered a 410% “risk adjusted ROI” Annually. Averaged $6 […]

Lodging Industry Website Performance Averages

Studying your hotel’s website’s performance in Google Analytics can be a daunting task.  It is hard for many to even know where to begin and what reports to look at.  There is so much data available and it can be sliced, diced, filtered and segmented to an infinite degree.   Arggh. A common question for […]