Industry News

There is always something new going on in the web of things! Keep up with Blizzard on industry news from major marketing trends to what the big guys are doing.

Mobile Phone Usage in Google Analytics

The experts tend agree that mobile is growing quickly.  Its impact on the hotel and lodging industry is expected to be great. Recent research and report data supports the experts: PhoCusWright reports in its mobile usage among traveller report from ’09 that mobile bookings will reach $160 million in 2010 and 77% of frequent business […]

The Rise of Social Network Ad Spending

The Rise of Social Networking Ad Spending Flowtown Reports: Social network ad spending is once again on the rise, argues a recent study which predicts that US advertisers will spend  nearly 1.7 Billion on social sites this year.  This estimate is a noticeable increase from initial 2010 projection made by eMarketer, which forecasted 1.3 billino […]

.hotel Domain Name Registrations for the Hotel Industry

The International Hotel and Restaurant association is supporting the creation of a new .hotel Top Level Domain (TLD).   dotHOTEL (.hotel) will be exclusively dedicated to hotels, their organizations and the hotel business worldwide. The new .hotel will enable hotels and the larger hotel community to register their .hotel names next year (2012).  This could be […]

TripAdvisor and Google Struggle Continues

According to the WSJblog Digits, TripAdvisor Says Google Won’t Stop Using Its Content TripAdvisor LLC says Google Inc. has refused its requests to stop using content from TripAdvisor.com, the travel information and reviews site, on Google services that could compete with TripAdvisor. In an interview this week, Chief Executive Stephen Kaufer said talks between his […]

TripAdvisor and Google Places Changes Good News for Lodging Businesses

Back in November we reported that the change in Google Search Results is GREAT news for lodging businesses because it emphasizes the business’s website over the giant lodging directory. This good news would be bad news for those giant directories like VRBO.com or TripAdvisor. As a followup, in December, TripAdvisor acknowledged that its traffic from […]

Click Data for Google’s Blended Search

Here is some research data on how often search engine users click on Images, News and Videos in the blended search results.

Research: Top Rankings Help your Brand and Reputation

Seeing a company listed among the top results on a search engine makes me think the company is a leader in its field. 39% agree!

68% of Search Engine Users Click on First Page of Results

68% of Search Engine Users Click on First Page of Results

PPC vs Organic Search Usage by Consumers

According to Enquisite, 89% of all search engine clicks are driven through the organic search area and only 11% (or 10.53% of all clicks) are driven through Pay-per-click (PPC) or sponsored search.

Mobile and Video Usage Research Statistics for Travellers

Based on a recent survey that Google conducted with OTX:

* 40% of business travelers said they used a mobile device to access online travel info; this was up from 25% just a year ago.
* 86% of personal travelers and 90% of business travelers watch video online.
* 63% of male business travellers and 58% of females told us they watched travel-specific content for a variety of different purposes: choosing destinations, organizing activities, making accommodation decisions, and more.

Google Mobile search volume has grown by 400% in the last year