A picture may be worth a thousand words, but in an SEO-conscience world, pictures can weigh you down in your rankings. Follow these steps to optimize your images, keeping your image file size small and your page speed score big: 1. Use the right file format. Using the right image format can save you BIG […]
A wide topic, there are many subcategories within internet marketing that work in tandem and support one another to have a successful online presence. From organic search to paid ads and social media presence the internet is multi faceted and getting all these areas working together will give your website the best oppurtunity for success.
Things to Know about Google & Content Assessment Did you know Google provides publicly a set of guidelines by which it advises its human quality raters how to assess digital content? Seriously, if you didn’t know this, or even if you did and forgot, it’s noteworthy! This 164 page pdf outlines the definitions and parameters […]
From Facebook to Google to the halls of the FCC, debates about data privacy have been heating up across the world, and politicians are taking notice. The General Data Protection Regulation, the EU’s new privacy law, aims to curb the privacy abuses of the past by uniting the data rules of all EU member nations […]
In the vacation rental marketing world, a significant percentage of search engine optimization efforts fall into the “local optimization” category. This is because many of the topics vacation rental managers wish to rank for include a location qualifier. For example, “Myrtle Beach vacation rentals,” or “Big Bear cabins for rent.” Luckily, optimizing for local follows […]
On-Page Optimization Ideas Think of spending time spent on your website as a gift to your business. For many of our customers, this is a busy booking time or change in their seasonal services, so giving your site attention now can positively affect your whole year. Get creative with new ideas, consistently keep your website […]
The Largest Living Generation on Earth Millennials, a technology-loving generation born in the 80’s and 90’s, are providing the vacation rental industry an opportunity to make money. Attracting this huge generation of people, the oldest of which are already 37 years old, is important no matter where your company is located. Whether skiing powder or […]