Proof Email Marketing is Dead: Open Rate for Emails

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In Email Marketing is Dead the Statistics and Social Proof Clint…

Consumers Want Personal Deals and Services

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In a great article about Customer Loyalty and Hotel Marketing (In Search of Customer Loyalty) Madigan Pratt reports: Today’s traveler is far more sophisticated than ever before. And they want your messages to be personalized. According to the Chief Marketing Officer Council survey: * 58% of consumers surveyed want more compelling and personal benefits and services

Email Marketing Really Works in the Travel Industry

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According to Research from Epsilon's Email Branding Study: Flying HIgh: Measuring the Value of Email Marketing for the Travel Industry, the receipt of permission-based email makes travel consumers more likely to do business with a travel company. * 63% of recipients of permission-based email from travel companies more likely to buy from companies that send them email. * 50 % who receive permission-based email from travel companies said they feel more loyal towards the sending companies and their brands.

Average ROI for Email and SEO

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According to a Direct Marketing Associates study based on 2009 marketing data: * Email Marketing returned $43.62 for every dollar spent. * Search Marketing returned 21.85% for every dollar spent.

Email Marketing Still Works

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Half of US adult e-mail users surveyed in April 2008 said they had made an online purchase in the previous year as a result of permission-based marketing. E-mail was second only to customer reviews on Web sites for influencing online purchases