Industry News

There is always something new going on in the web of things! Keep up with Blizzard on industry news from major marketing trends to what the big guys are doing.

GDPR Opt In Email Marketing

The GDPR: Why Europe’s New Privacy Law Will Change Email Marketing For Everyone

From Facebook to Google to the halls of the FCC, debates about data privacy have been heating up across the world, and politicians are taking notice. The General Data Protection Regulation, the EU’s new privacy law, aims to curb the privacy abuses of the past by uniting the data rules of all EU member nations […]

Are you ready for Vacation Rentals on Google?

Are You Ready for Vacation Rentals To Be Bookable on Google?

Want to enroll in a beta test on Google? If so, read on. Has anyone used Google Flights recently? Searching for flights on Google is pretty amazing. It’s fast and the search results are laid out in an extremely relevant way. This is true for both desktop and mobile searches. Have you tried searching for […]

information

Airdna, a Treasure Trove of Vacation Rental Market Information

If you live under a rock, you might not know that Airbnb property listings are on the rise. If you haven’t been paying attention lately, you may have missed that a company is publicly publishing Airbnb data, and making a tantalizing amount of it available for free. This report about Hilton Head Island, for example, […]

Homeaway vs. Airbnb

Airbnb, VRBO, HomeAway and Where Do We Go From Here?

Airbnb, as a competitor to HomeAway, is a good thing for Vacation Rental Managers. As a public company, even as part of Expedia, HomeAway needs to grow. Because the growth of the number of HomeAway listings is slowing, HomeAway is naturally looking for growth in the form of increased revenue per listing, especially based on […]

The Password is PASSWORD

                     Highlights from the last few months in cyber-chaos April, 2014 – The “Heartbleed Bug” strikes, affecting as many as 500,000 websites. November, 2014 – Sony Pictures Entertainment hacked by person/persons unknown; leads to a complete and total meltdown in Hollywood,  forcing people in the “biz” to actually pick […]

Amazon Travel to Compete with Expedia, Priceline

Online travel industry news source, Skift.com,  is reporting Amazon’s entrance into the travel market. So far, it’s but a toe in the water for Amazon, with offerings only near major US cities and a handful of independent hotels with good reviews reported on TripAdvisor.com. Nonetheless, for those of us in the travel industry, having a […]

Showcase Your Vacation Rental or Real Estate Listing with a Floor Plan

Adding a floor plan of your vacation rental to show potential guests generates a measurable improvement in your number of bookings. TruPlace, formerly Mouse on House, commissioned an independent study of over 1,400 vacation rentals that demonstrates a 97% increase in revenue from bookings for properties using their interactive floor plan tours. The amount of […]