Pay Per Click

Pay Per Click advertising can be complex, we do our best to break that down. From paid advertising strategies to ad building and content writing, Blizzard will help you navigate the PPC world with an aim for success and high ROI!

Geo-targeting PPC

Geo-targeting & Reaching Customers on a Limited Budget

Authors: Danielle Rozga and Todd Chamberlin Don’t overlook the benefits of adding geo-targeting to your campaigns! Beyond the simple world of search campaigns, geotargeting in AdWords & Bing is an essential tool in your advertising quiver. What is Geo-targeting? Geo-targeting, or location targeting, allows advertisers to specifically choose the locations in which they would like […]

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Should Lodging Companies Create Ads for Their Brand Names?

This is a good question. Many people think it is a waste of money to bid on your brand name, because your website will most likely appear at the top of any organic search results. Many people argue that advertising for your brand name cannibalizes these organic results. The truth is, when done correctly, it […]

Cut Through The Noise of Adveritising on The Internet

Advertising on the Internet Facebook vs Google Adwords, Vs Bing. Which is better for my small business?

Deciding what network to advertise on and how much time and money to spend on each of those networks can be extremely confusing for a small business owner.  For small businesses who have small business sized budgets, the three platforms that are generally recommend are Facebook, Google Adwords and Bing Ads. Each of these networks […]

Google AdWords Enhanced Campaigns

In the beginning of February, Google AdWords announced their change to Enhanced Campaigns for their customers.  This “upgrade” is so new that advertisers have been given until mid-late July to finish making the changes on their accounts before Google will handle it for you.  It’s too early to make any predictions or measure the changes, […]

Google AdWords Remarketing Campaign Best Practices – Part 3 of 3

A remarketing campaign, when set up well, can cost less than a regular pay-per-click campaign. Here are some best practices to follow for remarketing campaigns: Know your remarketing campaign’s objective. Is it for general branding or to facilitate a purchase? If it’s for a purchase, remarketing ads are ideal to offer special pricing to customers […]

How much does Google AdWords remarketing cost? Part 2 of 3

The cost of a remarketing campaign is going to be different for every single advertiser, just like it is for Search campaigns.  You will need to consider that you will incur costs for the actual clicks or impressions you receive (based on your bidding methods, competition, etc.), plus additional costs for the steps you need […]

Remarketing in Google AdWords – It’s All About Targeting, Folks! Part 1 of 3

Part 1: You spend a lot on your PPC ads in Google AdWords. But how many people make a purchase decision the first time that they visit your website? The trick is to capture the traveler who is thinking about coming your way, and still shopping. If you could only capture their email address, you […]

Google Analytics URL Builder

Tracking your referral sources accurately in Google Analytics is a big deal. As the marketing person for a resort, you may increasingly rely upon the reporting that Google gives you to evaluate how your marketing efforts are working. The problem with relying upon referral reports in Google Analytics is that: Some or all of the […]

5 Ways to Improve Your AdWords CTR

Click-Through-Rate (CTR) in Google AdWords is important not just as a benchmark for how well your ads are doing in terms of clicks and impressions, but it’s one factor that may gain you better positioning and lower cost per click prices, and is a component of Quality Score. Here are 5 ways to improve your […]