Social Media

There is a new social platform practically every day so much so it can be overwhelming. Learning from Blizzard how to focus your social efforts for the maximum return and engagement with guests and potential guests.

Facebook Custom Audiences

Facebook Custom Audiences

Millenial enjoying the mountains

5 Tips to Attracting Millennials

The Largest Living Generation on Earth Millennials, a technology-loving generation born in the 80’s and 90’s, are providing the vacation rental industry an opportunity to make money. Attracting this huge generation of people, the oldest of which are already 37 years old, is important no matter where your company is located.  Whether skiing powder or […]

Crystal Ball

Visits from the Ghosts of Social Media Trends – Past & Future

Social Media Trends Are Ever Changing. Here are some trends that are timeless – if it makes our lives easier, expect it to continue. Live Video & Storytelling Live video streaming is not new but it has begun to come into its renaissance. Facebook introduced its very own streaming platform, Facebook Live, giving everyone the […]

Open For Business

Don’t Be A Twit! Why You Should Be On Twitter

Why Twitter? You are busy. Very, very, VERY busy. You deserve a pat on the back for posting on Facebook at least 3-5 times a week and you keep your Google+ page updated and you actually, really enjoy getting lost in Pinterest. But Twitter? You don’t have time for that! And who cares about Twitter […]

facebook face

Facebook Makes More Changes

Just when you think its is done tweaking, updating and modifying,  Facebook makes more changes in the past month. Everything is pretty much the same as it was before, it’s just in a DIFFERENT place. Here is a quick review of where things are now to help to make your daily Facebook trek a little less […]

Ch..Ch..Changes – What Is Going On With Facebook Business Pages?

Ch-ch-ch-ch-changes, turn and face the strange, Ch-ch-changes. It’s almost as if the late iconoclast, David Bowie, was singing about Facebook in his classic song “Changes”. Yet again, Facebook is making us turn and face the strange with its recent overhaul of how admins work with their Facebook business pages. Here is a VERY basic overview of where […]

Google+ is like broccoli

How To Cook Up A Google+ Page – And Why You Should

You are a social media machine. You have three weeks worth of posts scheduled for Facebook, 3-5 per day, and every post includes an image or a video, hashtags and great links. You tweet like there is no tomorrow. You have so many pins on Pinterest that you have actually have more gluten-free appetizer recipes […]

Five stars

Build a Review Generating Machine for your Properties

One of the most critical and difficult aspects of any hospitality business is getting good reviews and increasing them on the web. Reviews are critical because they ultimately lead to more bookings and grease the wheels of your business in general. The more positive reviews that you have, the higher you rank in OTA websites, […]

Face Facts! Facebook Advertising Is For You

The Many Faces of Facebook Advertising Face it. We all do it. Sometimes you want to deny, ignore or just plain pretend it’s not true. There are things you know are just good for you but you don’t want to do them. Facebook advertising often falls into this category. But WHY? We don’t have to […]


Let’s Hash It Out. A Primer On Using Hashtags

Hashtags, #, aka the number sign or pound sign, are omnipresent throughout most social media. You will find them being used regularly on Twitter, Google+, Instagram, Pinterest, and Facebook. Hashtags are no longer merely accessories to your posts, frequently they become the focal point of the marketing aspect of your post. It’s a good idea […]