Web Design

Web design trends are always changing; Blizzard employs mobile and desktop best practices when designing your website keeping in mind not only guest needs and wants but technical requirements for optimal performance.

How to Optimize images the Right Way

How to Optimize Images for Web & Better Page Speed

A picture may be worth a thousand words, but in an SEO-conscious world, pictures can weigh you down in your rankings. Follow these steps to optimize your images, keeping your image file size small and your page speed score big: 1. Use the right file format. Using the right image format can save you BIG […]

Farm Silo

Oh Silo Mio! Why You Need Silo Website Structure

Definition of a SILO, according to Google: NOUN A tower or pit on a farm used to separate and store grain An underground chamber in which a guided missile is kept ready for firing. A system, process, department, etc. that operates in isolation from others. VERB Isolate (one system, process, department, etc.) from others. Ok, […]

Give Your Website the Finger

We have been saying for quite some time that the shift toward mobile devices is absolutely revolutionary across all online channels. It is no less than a tectonic movement, and is one that is shaking up the internet. Earlier this year, the number of searches on mobile devices surpassed PCs for the first time. In a […]

DIY: 3 Great Website Tools to Check the Speed and Health of Your Pages

With the dawn of the mobile revolution, it has become more critical than ever to have a website that is not only responsive by design for multiple devices, but also fast and mobile friendly.  Statistics show that in the hospitality world 30-40% of users are increasingly using mobile devices to research and book vacation rentals. […]

Where to Stick that Nav: Best Practices in Website Navigation

Confession: my colleague Julia and I are left-leaning web designers. That’s not a political statement; it’s a best practice in design that acknowledges what scientific research has learned about how readers view your website. Eye tracking research has revealed that visitors scan your website in an F-shaped pattern like the one shown at right. That’s […]

Microsites for Vacation Rental Managers – A Warning

I regularly get asked by vacation rental managers about starting a second or third website to promote their business.  It seems they usually want to be told it is a good idea and that it will help them in Google.  Typically microsites are a dangerous distraction and should be approached carefully. There are two reasons […]

Is Your Website Mobile Friendly?

If you haven’t noticed, people really like to use their cell phones. Whether it’s emailing, video chatting, finding directions, or wording with friends, there are very few things that you can’t do on a cell phone and very few people who could live without it.  (Is there a support group for that? I should probably […]