A Lesson in Building Buzz

Last week, at the Las Vegas Webmaster World’s PubCon, internet marketer Joe Morin gave us all a incredibly practical lesson in building online buzz – Blogger’s Night Out.

PubCon Bloggers Night Out

How Did It Work?

With hundreds of bloggers in town for the year’s premier internet marketing conference, he approached many of the hotels in town and asked them to provide him with complimentary tickets for some of the hottest shows in Vegas. Joe then distributed the tickets to the bloggers in town for the conference in the hopes that they would write about whichever show they attended.

The bloggers got to see a free show and the shows got plenty of free web publicity from the bloggers. Everyone went away happy.

Blue Man Group Show - Las Vegas

How Can It Work for You?

Isn’t there a group of some kind that you could use this tactic on to build online buzz for your business? Think about. What groups are scheduled to visit your area that could help to promote your resort, hotel or other lodging property? And what can you do to show them a good time and encourage them to talk about you?

Could you sponsor a barbeque at your resort for an upcoming travel writer’s workshop? Or a pajama party or at your hotel? After all, these folks write about travel every day.

Young people are very likely to blog and belong to online communities where they may talk about your business. How about throwing a pool party for attendees of a DECA competition or a state-level school sports competition?

Would a behind the scenes tour of your operations appeal to engineering students? What groups would rave about taking a cooking lesson with your top chef? Or playing a round of golf with your pro?

How about running a contest for the best photo of your hotel that is posted in Flick’r? The better the prize, the more participation is likely and the higher the quality of the entries.

Think of It As an Investment

While the possibilities are endless, they are not always obvious. Legwork and extraordinary thinking will be needed in order to create win/win opportunities that will benefit the both target group and your business. There will also be an investment on your part and not every idea will be a winner. However, the potential is there and you won’t reap the rewards unless you put in some effort.

I hope this has you thinking. Thanks, Joe!

2 replies
  1. Kathy Barta
    Kathy Barta says:

    This is a very compelling idea. I have brainstormed various contest ideas with my hospitality clients. Most wanted something on a larger scale. But a more targeted contest makes things easier on your staff, the guests would receive their rewards sooner and you get the benefit of the buzz – everyone wins!

  2. Kathy Barta
    Kathy Barta says:

    This is a very compelling idea. I have brainstormed various contest ideas with my hospitality clients. Most wanted something on a larger scale. But a more targeted contest makes things easier on your staff, the guests would receive their rewards sooner and you get the benefit of the buzz – everyone wins!

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