Blogging-What Happens When You Stop?

A friend turned me on to research by Nancy McCord, of McCord Web Design, that shows that website traffic increases with the addition of a blog. A blog also increases the stickiness of  a website and can improve its organic rankings in Google. In contrast, McCord also found that when blogging stops, the opposite occurs and traffic and page views drop.

Because of the small sample size, the study gives us clues and the impetus to look at our own results and see what they tell us.

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