The explosion of blogs is phenomenal. Millions of people who had no idea what a blog was 2 years ago, now have one. Is it a fad? Well, yes and no.
Blogs with a clear cut purpose to which the owner is committed are proving to be incredible online business tools. They are used successfully for leads, sales, sign-ups, reputation management, media and customer relations, traffic building and strengthening the SEO of websites with which they are associated.
However, for those with short attention spans and not much to say, the thrill is quickly over. These blogs do not get posted to regularly. Therefore, the Search Engines visit them less and less often, they never attain decent rankings and they don’t attract much, if any, traffic. These blogs languish unattended and unnoticed on the web.
Abandoned Blogs and Google
These abandoned blogs give the visitor a bad search experience. Therefore, Google User Experience Researchers are working on ways to identify them.
Why do we care? So that we can make certain our blogs do not take on the characteristics of abandoned blogs. And why is that important? Because if Google is studying it, then we can expect it to enter into their algorithm at some point. When it does, I expect that those blogs identified as abandoned with be either filtered completely out of the index or be pushed so far down in the rankings as to become invisible on the web.
What are the Characteristics of Abandoned Blogs?
They never became established, so they are considered fad or spam blogs. This includes blogs that:
- Have a very short lifepan. Google thinks this is less than 9 days – a week and a weekend – of active involvement by the writer, once the blog goes up. Owner interest lasted less than 9 days and after that, no more posts were made.
- Have very little content. Google currently measures this as less than 11 total posts.
They are inactive, which Google is finding somewhat more difficult to define. At first, they seemed to have settled on 30 days of inactivity as a general metric of abandonment. However, they do not want to apply it to all bloggers, as some people who do not post often still post regularly.
The inference here is that most established blogs are posted to at least once every 30 days, but they will make exceptions for those who post on a less frequent schedule, as long as that schedule is somewhat regular.
What Should We Do About It?
Blog regularly and, if at all possible, post to your blog at least once every 30 days. This is the very least you should do, if you want your blog to remain viable from Google’s point of view.
In reality, you are not coming close to realizing your blog’s potential if you do not post to it at least once or twice a week. The more you post, the more frequently the Search Engine spiders and interested humans will return to see what you have added. So, blog on!