Emarketer’s E-Mail Marketing Still Works is chock-full of e-mail marketing data that paints a rosy picture for the future prospects of e-mail marketing.
Permission-based e-mail is great at getting consumers to buy.
- Half of US adult e-mail users surveyed in April 2008 said they had made an online purchase in the previous year as a result of permission-based marketing.
- E-mail was second only to customer reviews on Web sites for influencing online purchases
- E-mail was roughly equal to search results in terms of influencing online purchases.
- About one-third of respondents said they had stopped doing business with at least one company as a result of poor e-mail marketing practices.