Ken’s Corner

Ken’s Corner

Question: I want to add a calendar of events to my website. What are my options (and costs)?

Answer:
  There are a number of ways to add calendar of event information to your website. Costs vary widely in initial setup and maintenance depending upon options selected. It is important to weigh the value of the data against the expense to create and maintain it.

Here are a few of the options I would suggest:

You can link directly to your Chamber of Commerce website (where available). Most communities have a Chamber of Commerce website with an extensive amount of events for the area. A quick way to provide this data to your clients is to simply link to the Chamber
Calendar of Events page. Your prospective clients will appreciate your willingness to work with the chamber and you will not incur the cost of maintaining the data.

You can add a static page listing future events. This HTML page can show events as far into the future as you wish. This simple solution is inexpensive to set up but there is a disadvantage in long-term maintenance time. You will either need to update the page yourself or allocate an amount of your monthly maintenance minutes to keep the information current. Average setup time is a half hour.

You can add a Calendar of Events page that you may maintain via the Blizzard Specials Editor. The Specials Editor will allow you to update your events listing just as you would update your packages and specials. The Specials Updater costs $96 per year, and the average setup time is a half hour. With this option, long-term maintenance costs are kept at a minimum because you maintain the data yourself.

You may chose a sophisticated Calendar of Events where the client flips through dynamic calendar “Months” and views events by month, date, or event. See the screen image below for a quick example. You are able to access and update the calendar information via an administrative page and there is no monthly cost. The time to create this calendar is between 5 and 10 hours which is considerably higher than the other set-up fees but you are free of cost from this point forward.

 

Remember, no matter which way you choose to deal with calendar of events, it shows poorly on your property if the data is not kept current. You must make an effort to populate your calendars with current (and relevant) data and clean out the old entries as soon as possible after they pass.

Question: I don’t seem to be receiving all of Blizzard’s newsletters. Can you help me with this?

Answer:
 There are many reasons why you may not be receiving our newsletter, even if our system is set to send it to you. Recent attempts to block “Spam” have also caused a dramatic loss of legitimate messages such as our newsletter. We recently came across the following information regarding this phenomena and thought that it would be valuable to pass along to our clients.

This information is used by permission of Xeriscape Gardening News from High Country Gardens at http://www.highcountrygardens.com.

I have made minor changes to their information to show Blizzard Internet’s domain information instead of their own. We thank High Country Gardens for their valuable information!

How to Guarantee E-zine Arrival

Dear Readers,
That annoying advertising email, commonly known as “spam” has become a big problem for all of us. It has reached such proportions that most email services and Internet Service Providers (ISPs) have put at least one stringent blocking or filtering system in place, which all of our email must go through.

The problem is these blocking systems often stop email which you want to receive and read. In fact, you might find you are not getting the Blizzard Internet Newsletters.

———————————————————
A tip for everyone using any type of email software…
Add Blizzard Internet to your Contact List:
Step 1
Open the program in which you use to read your email.
Step 2
Add Blizzard Internet to your email address book to give you a better chance at receiving our monthly e-zine.
Our email address is newsletter@blizzardinternet.com.
———————————————————

How to Guarantee Further the Arrival of the
Blizzard Internet Newsletter:

These instructions are relevant to users of AOL, Yahoo, Hotmail, or other email programs such as Outlook, Outlook Express, Eudora, and Netscape Mail.

———————————————————
AOL
If you are using AOL, you can ensure the delivery of your newsletters by setting your “Mail Controls.”
Step 1
Go to option “Mail Controls.”
Step 2
Select the screen name we send your newsletters.
Step 3
Click “Customize Mail Controls for this Screen Name.”

Then you will need to check the version of your AOL software…
I. For AOL version 9.0:
Step 4
Open your latest Blizzard Internet Newsletter e-mail.
Step 5
Click the Add Address button (over on the right) to add the newsletter@blizzardinternet.com e-zine to your “People I Know” list.
II. For AOL version 8.0:
Step 4 – Select “Allow email from all AOL members, email addresses and domains.”
Step 5 – Click “Next” until the “Save” button shows up at the bottom and then click “Save.”
III. For AOL version 7.0:
Step 4 – In the section for “Exclusion and Inclusion Parameters,”
Step 5 – Add and save this domain:@blizzardinternet.com

———————————————————
YAHOO
To ensure your newsletter delivery in your “Yahoo Inbox” and not the “Bulk Mail” folder, you can instruct Yahoo to filter it to your Inbox.
Step 1 – Open your Yahoo mailbox.
Step 2 – Click “Mail Options.”
Step 3 – Click “Filters.”
Step 4 – Next, click “Add Filter.”
Step 5 – In the top row, labeled “From header,” make sure “contains” is selected in the pull-down menu.
Step 6 – Click in the text box next to the pull-down menu, then enter the address in the “From” line of your most recent Blizzard Internet Newsletter : newsletter@blizzardinternet.com.
Step 7 – At the bottom, where it says, “Move the message to,” select Inbox from the pull-down menu.
Step 8 – Click the “Add Filter” button again.

———————————————————
HOTMAIL
If you are using Hotmail, you can ensure that newsletters are delivered to your Inbox by adding our “From” address to your “Safe List”.
Step 1 – Click the “Options” tab.
Step 2 – Select “Safe List.” It is under the heading “Mail Handling.”
Step 3 – In the space provided, enter the address in the “From” line of your most recent Blizzard Internet Newsletter or type in newsletter@blizzardinternet.com.
Step 4 – Click “Add.”
Step 5 – Then you will see the address you entered in the “Safe List” box, click “OK.”

———————————————————
OTHER PROGRAMS
Many popular e-mail programs, including Outlook, Outlook Express, Eudora, and Netscape Mail, do not provide a convenient way for you to mark easily whom you want to receive e-mail from.

If you are using this sort of email system and you are not getting your newsletters and want to make sure you continue to receive your newsletters in the future, you can do something about it.

Step 1 – Contact the customer service people or the Postmaster at the company that provides your e-mail or Internet connection (your ISP).
Step 2 – Explain to them that newsletters from newsletter@blizzardinternet.com are e-mails that you asked for and value.
Step 3 – Ask them if they can white-list the newsletters that
you get from @blizzardinternet.com. They will probably
ask you for some information about us.

Here is what to tell them:
Our Sending Address: newsletter@blizzardinternet.com;
Our Newsletter Domain: @mail.blizzardemail.com;
Our IP Address: 65.38.167.21

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