Keyword Research Tool: Demographic Research Tools

There are several niche keyword research tools of interest to the tourism marketing strategist. These keyword research tools focus on finding demographics like age, gender, location of searches.

At our recent Blizzard University: All About Google, there were several tourism attendees from Denver and Aspen.  One of the topics was focusing your design on your demographic.  A good tool to see what your demographics might be is the the MSN Adcenter Labs Keyword Forecast Tool. It shows age and gender demographic trends.

Enter your keywords:

msn-keyword-research-adcenter-labs-1

See how they distribute by Age:

 

See how they distribute by Gender:

 

Another question revolved around determining international and Geographic based search terms.  Two tools to consider are:

Google Insights To Search lets you strain your data with several parameters:

  • The Location of the Searcher
  • The Keyword Phrase used
  • The Timeframe
  • By Category

Brian Lence from Vacationsinc.com, a Winter Park rental company, suggested  the Google Global Firefox Extension which lets you simulate searches in contry specific versions of Google.  This tool is worth exploring if you are targeting international visitors.

Other Keyword Research Posts:

Keyword Research Tools: KeywordDiscovery by Trellian

6 replies
  1. derek
    derek says:

    this article is very interesting and very informative, a lot of people including myself can learn from this site, great work!!!

  2. derek
    derek says:

    this article is very interesting and very informative, a lot of people including myself can learn from this site, great work!!!

  3. imeye
    imeye says:

    demographics feature is cool.Imeye keyword software can tell give you keywords related to specific business model.For example if you want clickbank keywords you can drill down and spot keywords which can be ranked.Same goes for CPA,adwords,adsense and ecommerce

  4. imeye
    imeye says:

    demographics feature is cool.Imeye keyword software can tell give you keywords related to specific business model.For example if you want clickbank keywords you can drill down and spot keywords which can be ranked.Same goes for CPA,adwords,adsense and ecommerce

  5. Trent
    Trent says:

    Thanks,

    I will check out imeye… took a quick gander but wasn’t ready to “sign up” for a free trial… also, got irritated by the 18 minute intro video that starts out with a guy in a tshirt talking about a “magic idea”

  6. Trent
    Trent says:

    Thanks,

    I will check out imeye… took a quick gander but wasn’t ready to “sign up” for a free trial… also, got irritated by the 18 minute intro video that starts out with a guy in a tshirt talking about a “magic idea”

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