Based on a recent survey that Google conducted with OTX:
- 40% of business travelers said they used a mobile device to access online travel info; this was up from 25% just a year ago.
- 86% of personal travelers and 90% of business travelers watch video online.
- 63% of male business travellers and 58% of females told us they watched travel-specific content for a variety of different purposes: choosing destinations, organizing activities, making accommodation decisions, and more.
Google Mobile search volume has grown by 400% in the last year