Mobile Readiness & Tools that Can Help
Page Speed Testing Tools & References
Google has been pushing websites to increase responsiveness and page speed for the last several years, aiming to give the world audience a fast and efficient user experience, regardless of the type of device used to view content. Google has modified their page speed ranking requirements, added ‘levels’ of page speed status for both mobile and desktop versions of a website and created various other tools specifically geared toward improving the UX (user experience) for mobile users.
Testing your website’s page speed is easy; there are numerous online tools that will analyze page metrics and give webmasters feedback to improve overall website performance. Update your website if you haven’t already, maintain and improve what you have and gain knowledge of your site performance with these tools and site references.
Site Imagery & Video
In the vacation rental industry, it’s all about selling the area and its experiences to get people to book their next trip with you. Using attractive, original imagery and video is a great way to entice visitors to your site. But what happens when your beautiful image isn’t allowing your page to load fast enough, or when that cool video of a recent beach festival is constantly…loading? Your visitor wants to see what’s behind that spinning wheel.
On a mobile device, a screen size of a few inches is all that you have available to provide a preview of your website, and you want to make sure that preview offers a UX that’s visually stimulating and not frustrating. Making sure to optimize, resize and place images and video properly on a page is essential. Using a photo editing software, such as Photoshop, does the job nicely for desktop, but when talking about mobile usability you may need to take it a step further. The following tools will help you to master image optimization.
Videos can be a great way to get people to buy a product, but they can also be detrimental to your mobile page speed. By placing videos lower on the page, keeping the length to under 30 seconds and deactivating instant play, your site will maintain mobile page speed requirements and provide users with a virtual vacation experience. Most SEO-friendly WordPress themes offer video options that follow mobile-friendly best practices that are easily adjusted to give mobile users the best user experience. One of our favorite WordPress themes that handles video well is Enfold by Kriesi. Super sleek and provides top notch customer service and support.
“AMP” Up Page Visibility
Our favorite AMP tool is this super robust plugin:
It integrates with Google Analytics, top social media platforms, Yoast SEO and many more. It is updated with new features frequently, offers excellent customer service and a wealth of information, along with demo’s and numerous tutorials.
Always think about your website from a ‘Mobile First” perspective. These tools only scratch the surface of your websites mobile readiness and will help you to improve or maintain your rankings. Consider reviewing your competitor’s websites with these tools as well to see where you stand among your peers. With consumer demands for mobile at an all time high and Google focusing its’ ranking factors toward the masses of mobile users, now is the time to start making changes. Let these tools help you get there a little quicker.