I’ve just returned from Search Engine Land’s Inaugural SMX Local Mobile Summit in Denver. While it was the first SMX Conference of its kind, Chris Sherman programmed the first Search Engine Strategies Local Event in Denver last year, as well.
The two-day event attracted attendees from as far away as Australia. Most of the people I talked to were experienced SEOs and SEMs and indicated they would have appreciated a little less theory and a bit more “actionable” advice from the speakers. In other words, they wanted more concrete tips about specific tactics they can use right here, right now.
I did come away with some good information, new contacts, and a few vendors who I want to explore further. It also validated that Blizzard is not only on the right track in these important areas, but that we are on the cutting edge in these spaces.
In my opinion, the session on SEO Best Practices for Mobile was the standout session with three good “this is how to do it” presenters: Cindy Krum of Blue Moon Works, Rachael Pasqua of iCrossing, and Gregory Markel of Infuse Creative.
If you’re interested in learning more about what was discussed at this and other sessions at SMX LoMo, check out one or more of the blogs below: