Local search continues to be an emerging and important trend in Internet Marketing. It’s important to understand what does and doesn’t work when optimizing your site for local and/or mobile search.
Attending conferences and trainings that focus on teaching members of our industry what is effective are an integral part of keeping our clients’ Internet marketing strategies up to date. Speaking at these conferences is even more important, as our people become known as experts not ONLY in the hospitality industry, but also in the larger Search Engine Marketing industry.
To that end, our very own Mary Bowling has been asked to present a Local/Mobile Case study at SMX Local Mobile in San Francisco at the end of this month. Scheduled for July 24-25th, Mary’s session will take place on day 2. This is going to be a session you wont want to miss if you’re in attendance. Here are the details from the SMX website:
Local Mobile Case Studies – What works in local and mobile search marketing? What doesn’t work? How do optimization and advertising in the local mobile space differ from traditional search marketing? Speakers on this panel share their real-world experiences, successes and failures with local and mobile search campaigns.
Moderator:Chris Silver Smith, Lead Strategist, NetConcepts
Mary Bowling, SEO, Blizzard Internet Marketing
Craig Smith, CEO, ServiceMagic.com
Marty Weintraub, President, aimClear