TIP 2: URL Slug
In most blog platforms, you can choose a specific URL slug for each post. It is important that this slug aligns with your top targeted keyword while also providing insight to what your post is about.
Often times, words like “a”, “and” and “the” can be removed without changing the way your URL slug reads. If so, removing these can clean up your URL. Creating a custom URL slug is an easy way to boost your SEO.
TIP 3: Header Tags
Using header tags in your blog posts improves the user experience while also benefiting your SEO efforts.
- H1s are used to outline your main topic and should always include your top targeted keyword.
- H2s & H3s are a great way to break down subtopics and include related keywords.
Search engines, like Google, have bots that scan your posts to learn what the page is about. Headers enable you to clearly tell the search engines what your page is about and help you rank for relevant terms.
TIP 4: Meta Title & Description
Meta titles and descriptions are what the search engines will show when your page appears in the search results.
Just like the H1, it is important that your meta title includes your top targeted keyword. The meta description is meant to inform the searcher what your page is about. This is your chance to win their click, so make it relevant and interesting! We recommend using roughly 150 characters for your meta descriptions since Google tends to truncate anything much longer.
TIP 5: Image ALT Tags
All blog posts should include at least a photo or two. When adding these images, it is important to add ALT tags. These tags, also referred to as ALT attributes, describe what the image is about for visually impaired users.
They are also used by search engines to identify what the image represents and how it relates to the on-page text. Ensuring these are implemented also allows for you to rank better in Google Image search results!
TIP 6: Internal Links & Outbound Links
Your blog topics should always support your overall business goals. Providing internal links can create clear calls-to-action for readers. Providing external links to other relevant articles or sites can make your post more authoritative.
Links also provide additional resources for readers helping them to find all they were looking for. Every blog post should include at least one internal and one external link.
TIP 7: Featured Images
Featured images as important as they are tend to be one of the most overlooked. Featured images are seen the most by readers, whether on the web page, in SERPs or on social media shared posts. They are the images that enhance the subject matter by grabbing the readers attention if nothing else is.
Dedicating an attractive featured image to each blog post helps the information stand out wherever it is seen, shared or read. Without it, the chances of your information being shared over and over again become minimal. They say don’t judge a book by its cover, but I think most people probably do.
TIP 8: Responsive Mobile Design
With Google’s rollout of Mobile-First Indexing, having mobile-friendly content is more important than ever.
When writing a blog post, be sure that:
- Your images are responsive for mobile devices
- That the text is not too small to read
- And that clickable elements are not too close together.
To inspect your page, right click on the post, select Inspect, then choose which device you would like to test.
Implementing these Top 8 Tips today will help to improve the overall SEO quality and Social Media share worthiness of your blog posts by ensuring all the basics are in place. Once you’ve mastered these tips you can explore more advanced blogging and marketing strategies to grow your organic reach!
Need some help incorporating these SEO tips into your blog strategy?
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