How Do I Make Sure My Website is Being Found?
This question has a multi-faceted answer. There truly is a laundry list of things you need to do to ensure your website and all its pages are being found by search engines and eventually web searchers. This article will focus on XML sitemaps and how we can manipulate them to submit only the most important pages we want search engines to find. But before we dig in, you might be asking…
What is an XML Sitemap?
“An XML sitemap is a file designed for search engine consumption. Search engine spiders, aka crawlers, search bots, web robots, etc. crawl a website and all of its available links to ensure all your important web pages are found and represented.” In other words, it’s a file containing all the pages of your website, listed in such a way that each one is easily found by any crawler that comes to your website at any given time.
Submit Your Sitemap for Indexing
Once you’ve made all the adjustments you wish to your XML sitemap, (and setup and verified your GSC account) it is time to submit that bad boy for indexing! Navigate to the Sitemaps section of GSC and hit ‘Submit’! Your sitemap will likely go into ‘Pending’ status but in a short time (sometimes hours, sometimes days) you’ll start to see what Google, and therefore the world, is seeing of your website.
Remember too that Google isn’t the only player out there. Verifying your website and submitting your sitemap to Bing Webmaster Tools is also advised. It’s easy enough, and you should take every advantage to reach your target audience where they browse or shop.
Have a million other things going on, let Blizzard help! Contact our team today to see how we can help ensure your website is being found on the web.