SMX Travel@PhoCusWright 2007 Search Expo

SMX Travel Phocuswright 2007

Day One of an exciting SMX Travel Conference is almost over. SMX Travel@PhoCusWright 2007 is a Search Marketing Expo.

One topic that many people advocated was retargeting or remessaging. This is a banner ad technique that shows your banner advertisements to people after they visit your site, over a period of weeks and months for branding purposes. Apparently, it increases the likelihood they will return to your website at a later date and actually book. Finally, banner ads that might work! I think we will be giving this a try.

Some fun facts shared by different SMX Travel speakers:

  1. 67 percent of online searches are driven by an offline “impression” like word-of-mouth, TV, Radio, etc. In other words, online searches are heavily impacted by offline activities. The recommendation is that SEO marketers look around in the real world for keyword opportunities (their competitor’s advertising often) and target those words. (David Feldman from Iprospect who gave a nice presentation on capturing search demand that is created by others).
  2. There are 70 million blogs. Geesh. (Mark Phillip from SearchForecast).
  3. Tubemogul.com is a great tool for managing video uploads according to Jon Schepke (from Strategic Internet Marketing Partners, Inc.). Jon gave a nice presentation that touched on Video SEO (aka Video Distribution) which I heartily agreed with.
  4. 82 percent of travel buyers prefer consumer reviews over hotel’s websites (Jon Schepke).Chris Sherman
  5. Dena Yahya from onetime.com (sister site of viritualtourist.com) shared some good long-term strategies about buying PPC keywords … I liked that she compared Glenwood Springs, Colorado, with Orlando, Florida, as her example.
  6. Alexandra Mickel from MSN Live Search said MSN is releasing a Webmaster Tools portal this week.
  7. Chris Sherman was a great moderator today!

Check out Marty Weintraub’s more detailed posts during today at the AimClear Blog.

10 replies
  1. Hawaii SEO
    Hawaii SEO says:

    Hi Trent. Leadback.com is part of the Advertising.com network that has a “Re-Targeting” service. They can do it on a cost of $2.00 per click or $2.00 per thousand impressions with a minimum buy of only $200.00. You just need a privacy statement on your website somewhere to participate.

    You can place the script on a PPC landing page or expose all visitors by placing the script on the home page. You can likely do something in between where you display the script based on referrer. (If referrer = Google, then display script)

    Something I’ve been wanting to try is place the script onto other niche websites like travel blogs or destination websites or whatever. The prospect sees your banner ad on the travel blog (or not) and then begins to see your banners all over the internet after they leave the site. (I might create some websites just for that specific purpose.)

    Also… The ads are displayed in places that already have ads. You’re not increasing the number of ads that the prospect sees, just targeting the ad placements that the user is going to be exposed to anyway.

    The Travel ad network has something going on with this as well but I need to learn more about it.

    BTW – If you see me walking around the conference, please come over and say “Hi”

    Aloha,
    Dave.

  2. Hawaii SEO
    Hawaii SEO says:

    Hi Trent. Leadback.com is part of the Advertising.com network that has a “Re-Targeting” service. They can do it on a cost of $2.00 per click or $2.00 per thousand impressions with a minimum buy of only $200.00. You just need a privacy statement on your website somewhere to participate.

    You can place the script on a PPC landing page or expose all visitors by placing the script on the home page. You can likely do something in between where you display the script based on referrer. (If referrer = Google, then display script)

    Something I’ve been wanting to try is place the script onto other niche websites like travel blogs or destination websites or whatever. The prospect sees your banner ad on the travel blog (or not) and then begins to see your banners all over the internet after they leave the site. (I might create some websites just for that specific purpose.)

    Also… The ads are displayed in places that already have ads. You’re not increasing the number of ads that the prospect sees, just targeting the ad placements that the user is going to be exposed to anyway.

    The Travel ad network has something going on with this as well but I need to learn more about it.

    BTW – If you see me walking around the conference, please come over and say “Hi”

    Aloha,
    Dave.

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