You think Google changes their search algorithm all the time? Well, Facebook changes just as frequently. This week Facebook is rolling out an altered news feed algorithm once again. In previous updates, Facebook has tried to ensure that users see the posts that are most popular within their circle of friends, even if the post was few days ago and only if you had contact with that Facebook user recently. However, Facebook wants the news feed to show you the right content at the right time; not irrelevant content or something that happened a few days ago. Facebook is now taking all of this into consideration.
The current Facebook update will include ranking based on trending Facebook topics, along with the timing of each like and comment, to pair up with current post popularity. So if a friend posts about a trending topic, for instance, Emma Watson and her stance on Feminism, and the post goes viral because it is a fresh topic, but then dies slowly over the next day or so, it will tend to get moved lower and lower on your news feed while new trends and those popular with your friends start showing higher on the scale. This goes back to when the term ‘Time Decay’ was being referred to more often than not.
This week we’re also seeing a possible update to the ‘Boost Post’ feature with the addition of more audience and demographic options. This will make it much easier for those marketers who don’t promote posts that often to include better targeting options for the boost. This update still lacks the control and sophistication of the Facebook Ads Manager, but for those not ready to cross over into full fledged Facebook Advertising, this should be a great advancement to the on-page posting promotions.