Chris Davidson, Chief Client Officer of Y Partnership, shared some travel market data during the Vacation Rental Manager Association 2011 national conference. Notably:
Flash sales in the travel and tourism industry are becoming more popular:
- 25% of travelers booked a travel service because of an unexpected e-mail. Last chance sales and high-urgency offers are also becoming more popular.
How Important is Social Media?
- 46 percent of active travelers maintain a page on a social site.
- 91 percent of those are on Facebook.
But, only 9% of travelers say they have made a travel decision based on information from a social networking site.