In a great article about Customer Loyalty and Hotel Marketing (In Search of Customer Loyalty) Madigan Pratt reports:
Today’s traveler is far more sophisticated than ever before. And they want your messages to be personalized. According to the Chief Marketing Officer Council survey:
- 58% of consumers surveyed want more compelling and personal benefits and services
- 52% want more compelling personal deals and offers
Hospitality marketing professionals dedicated to delivering personalized communications with relevant offers and content will be the Loyalty Leaders. “Relevant” information is what guests want to hear – not the incessant sales pitches far too many (desperate) hoteliers deliver.