What’s New with Lodging Directories and Search Engines
As we reported in the last installment of the Blizzard Newsletter, the importance of local, regional and lodging directories has increased with the search engine changes of the last few months- specifically Google. We have long touted the importance of getting your website submitted to as many lodging directories as possible. We now feel that it is going to be equally important to get your website listed on as many local and regional directories as possible. While we are still sorting through the Google changes, we have reached the conclusion that the more local websites from which you have a link to your website, the more importance that your site is going to enjoy for that area. In the coming year these local and regional directories are going to be a much bigger part of our promotion efforts than they were in the past. If you are searching for ways to help your website, some local networking with other business owners in your area willing to exchange links could be a very worthwhile pursuit.
Research of Interest
Marketing Sherpa recently released an interesting survey of top online marketers which indicate that email marketing (to a home-grown list, not a rented one!) and Pay-per-click marketing earned top scores. Search engine optimization and link building were also important. Read a synopsis for free or the whole article for $5.
Look for some new research from Digital-Direct-Marketing (DDM) in April. DDM provides lodging directories, online availability, and market research. DDM examined several search engines using a series of keyword phrases related to the bed and breakfast industry. Their findings relate to which lodging directories produced the best rankings. Read their “Top line findings for Analysis of Search Phrases and
Keywords used by Guests to conduct online Searches”.
If you are interested in purchasing the domain name www.charminginn.com call Patrick Hegarty at 415 279-2347