Key Booking Engine Features

How to Optimize Images for Web & Better Page Speed

A picture may be worth a thousand words, but in an SEO-conscious world, pictures can weigh you down in your rankings. Follow these steps to optimize your images, keeping your image file size small and your page speed score big: 1. Use the right file format. Using the right image format can save you BIG […]

Everyone Wants to Know… How Do I Rank #1 in Google?

Things to Know about Google  & Content Assessment Did you know Google provides publicly a set of guidelines by which it advises its human quality raters how to assess digital content? Seriously, if you didn’t know this, or even if you did and forgot, it’s noteworthy! This 164 page pdf outlines the definitions and parameters […]

OPMA Establishes Executive Summit Committee

We are pleased to announce that OPMA has formed an Executive Summit Committee assigned with the responsibility for the development, the content, and the execution of the association’s bi annual conferences.

Mobile-First Indexing Begins

The GDPR: Why Europe’s New Privacy Law Will Change Email Marketing For Everyone

From Facebook to Google to the halls of the FCC, debates about data privacy have been heating up across the world, and politicians are taking notice. The General Data Protection Regulation, the EU’s new privacy law, aims to curb the privacy abuses of the past by uniting the data rules of all EU member nations […]