LiveRez Teams Up with Blizzard Internet Marketing to Offer Wider Range of Services to its Property Manager Partners

What is Voice Search ?

Voice search is the newest way to scour the internet. It utilizes speech recognition technology that allows users to search using speech versus typing. With the continued growth of smart phones users and other web enabled mobile devices with digital personal assistants (think Cortana, Siri, Alexa), voice search is becoming increasingly more important to consider […]

Geo-targeting & Reaching Customers on a Limited Budget

Authors: Danielle Rozga and Todd Chamberlin Don’t overlook the benefits of adding geo-targeting to your campaigns! Beyond the simple world of search campaigns, geotargeting in AdWords & Bing is an essential tool in your advertising quiver. What is Geo-targeting? Geo-targeting, or location targeting, allows advertisers to specifically choose the locations in which they would like […]

Should Lodging Companies Create Ads for Their Brand Names?

This is a good question. Many people think it is a waste of money to bid on your brand name, because your website will most likely appear at the top of any organic search results. Many people argue that advertising for your brand name cannibalizes these organic results. The truth is, when done correctly, it […]

Don’t Be Left In The Dark – Use Google Search Console

Do you have a website? Do you market yourself online? Do you want people to find your website? All of the above? Well then YOU should be using Google Search Console. Developers, administrators and SEO specialists area already using this. If you have a website, you should be using it too. Oh, and in case […]

Its Time To Get Excited About Local Citations

What are Local Citations? With an ever-growing market, how do we make our local businesses stand out from the crowd in our own backyards? There are many factors that determine your visibility on the web especially as it relates to local search. Local citations are one piece of the equation that can help to increase […]

Advertising on the Internet Facebook vs Google Adwords, Vs Bing. Which is better for my small business?

Deciding what network to advertise on and how much time and money to spend on each of those networks can be extremely confusing for a small business owner.  For small businesses who have small business sized budgets, the three platforms that are generally recommend are Facebook, Google Adwords and Bing Ads. Each of these networks […]

Visits from the Ghosts of Social Media Trends – Past & Future

Social Media Trends Are Ever Changing. Here are some trends that are timeless – if it makes our lives easier, expect it to continue. Live Video & Storytelling Live video streaming is not new but it has begun to come into its renaissance. Facebook introduced its very own streaming platform, Facebook Live, giving everyone the […]

Don’t Be A Twit! Why You Should Be On Twitter

Why Twitter? You are busy. Very, very, VERY busy. You deserve a pat on the back for posting on Facebook at least 3-5 times a week and you keep your Google+ page updated and you actually, really enjoy getting lost in Pinterest. But Twitter? You don’t have time for that! And who cares about Twitter […]

Attack Of The Internet Of Things

Last week, all of us sustained a shocking and disturbing reality check. Friday morning, October 21, 2016, which was much like every Friday morning that had come before, we were suddenly under attack. The Internet as we know it was slowed DOWN to a literal crawl. Several hours went by when you could NOT check […]