In The Grand Scheme, YES, Schema Is Important (And So Is Structured Data!)

What is structured data? Structured data is a text-based organization of data that is included in a file and served from the web. Wait! Huh?! In more basic terms, structured data is predictable on-page markup that helps search engines better understand the information on your website and more accurately assess your site for search result […]

Facebook Makes More Changes

Just when you think its is done tweaking, updating and modifying,  Facebook makes more changes in the past month. Everything is pretty much the same as it was before, it’s just in a DIFFERENT place. Here is a quick review of where things are now to help to make your daily Facebook trek a little less […]

Does My Webite Need A Sitemap? What The Heck IS A Sitemap Anyway?

What is a sitemap & why are they important? A sitemap is a file or list of webpages on a website that is accessible to both search engine crawlers and users to tell them about the organization of your website’s content OR as its name implies, it is a map of your website’s layout. When […]

Looking For Cool Tools? Blizzard Has Them!

So, perhaps you’ve heard of Glad to Have You, the guest app that was developed by an individual property manager and is now owned by HomeAway. This cool tool can be extremely valuable to property managers for its ability to reduce the overload of customer service calls and/or emails before and during a guest’s stay. But what […]

Ch..Ch..Changes – What Is Going On With Facebook Business Pages?

Ch-ch-ch-ch-changes, turn and face the strange, Ch-ch-changes. It’s almost as if the late iconoclast, David Bowie, was singing about Facebook in his classic song “Changes”. Yet again, Facebook is making us turn and face the strange with its recent overhaul of how admins work with their Facebook business pages. Here is a VERY basic overview of where […]

How To Cook Up A Google+ Page – And Why You Should

You are a social media machine. You have three weeks worth of posts scheduled for Facebook, 3-5 per day, and every post includes an image or a video, hashtags and great links. You tweet like there is no tomorrow. You have so many pins on Pinterest that you have actually have more gluten-free appetizer recipes […]

Build a Review Generating Machine for your Properties

One of the most critical and difficult aspects of any hospitality business is getting good reviews and increasing them on the web. Reviews are critical because they ultimately lead to more bookings and grease the wheels of your business in general. The more positive reviews that you have, the higher you rank in OTA websites, […]

Airdna, a Treasure Trove of Vacation Rental Market Information

If you live under a rock, you might not know that Airbnb property listings are on the rise. If you haven’t been paying attention lately, you may have missed that a company is publicly publishing Airbnb data, and making a tantalizing amount of it available for free. This report about Hilton Head Island, for example, […]

Airbnb, VRBO, HomeAway and Where Do We Go From Here?

Airbnb, as a competitor to HomeAway, is a good thing for Vacation Rental Managers. As a public company, even as part of Expedia, HomeAway needs to grow. Because the growth of the number of HomeAway listings is slowing, HomeAway is naturally looking for growth in the form of increased revenue per listing, especially based on […]

Do The Safety Dance; Keeping Your Website Safe

Men Without Hats. They brought us the “Safety Dance” way back in 1982. They probably didn’t foresee that in 2016 the Safety Dance wasn’t just an incredibly upbeat Canadian anthem for 80’s club kids, but also a move EVERYONE should be doing to keep their website safe. These days the best gyration one can do to keep […]