Blizzard’s Best Of 2015 And Beyond

These final days of 2015 will be filled with best/worst of the year lists. Here, at Blizzard, we thought we would make our own by looking back at the digital marketing trends that were hot in 2015 and look ahead to what 2016 might bring online and in tech. Mobile Domination “You don’t get to […]

Face Facts! Facebook Advertising Is For You

The Many Faces of Facebook Advertising Face it. We all do it. Sometimes you want to deny, ignore or just plain pretend it’s not true. There are things you know are just good for you but you don’t want to do them. Facebook advertising often falls into this category. But WHY? We don’t have to […]

Let’s Hash It Out. A Primer On Using Hashtags

Hashtags, #, aka the number sign or pound sign, are omnipresent throughout most social media. You will find them being used regularly on Twitter, Google+, Instagram, Pinterest, and Facebook. Hashtags are no longer merely accessories to your posts, frequently they become the focal point of the marketing aspect of your post. It’s a good idea […]

The Eyes Have It! Using Pictures For Social Media

Pretty Pretty Pictures We humans are visual animals. We are attracted to bright, pretty, colorful pictures, more so than by words. For example, on the right are some actual scientific facts as compiled into a great infographic by Jose Moran at smartdraw.com. Isn’t it pleasing to simply pass your eye over this visually stimulating infographic? […]

Should I Blog Or Should I Go? Why You Need To Be Writing A Blog!

You hear it all the time. From people who know what they are talking about. “You need to be blogging,” “Your should write a blog every month,” “Your website needs content; you should consider writing a blog.” Ok, it’s annoying because you know that, most likely, these people who share their advice with you, often […]

You Oughta Be In Pictures – Pinterest vs Instagram

You know you should know. You know you should be doing it. You even sort of know you want to, but you’re just not certain you understand what IT is (or in this case, its.) Pinterest vs Instagram? What are they? What is the difference? Why should I care? I Heard You Got Pinned Pinterest […]

Oh Silo Mio! Why You Need Silo Website Structure

Definition of a SILO, according to Google: NOUN A tower or pit on a farm used to separate and store grain An underground chamber in which a guided missile is kept ready for firing. A system, process, department, etc. that operates in isolation from others. VERB Isolate (one system, process, department, etc.) from others. Ok, […]

Please Be Responsive To My Needs

In case you were living under a rock, or still have dial-up, Mobilegeddon came in like a lion and wreaked a crazy storm of what-nows on all of us. Even if the exact repercussions are yet to be calculated in everyone’s Google rankings, the positive benefits of bringing awareness to your website’s usability on all […]

Facebook Insights – The 5 Page Metrics that Matter Most

With all the different social media networks available these days, brands need to pay attention to which networks are going to be most beneficial to them. Almost always, Facebook ends up at least in the top 3 networks to be on, not to mention if you take a look at your web analytics, you’ll probably […]

3 Tools to Help Withstand the Next Google Algorithm Update

Mobile-Friendly + Website = Awesome! Mobile-friendly and responsive website design best practices have been in effect for several years now, many brands have upgraded their websites to conform to this user demanded function. But for those of you who are unsure, use these 3 tools to test out whether your website and mobile devices will […]