Mobile-Friendly Searches – Google’s Recent Ranking Signal Update

Google reports from its research data that approximately 30% of all searches are originating from mobile devices. As we all know, in the continuous development of their search engine, Google’s main focus is to provide better user experiences on its platform, rewarding those websites that aid in their mission by adhering to Google’s Best Practices, […]

David Wins, Goliath Consults Attorney (Update)

While most Americans spent their time online Thursday arguing over dress color, or watching Llamas on the Lam, the FCC pulled the trigger on new net neutrality rules, designed to maintain equality among all content providers on the Internet. As expected, the vote fell along party lines. Immediately, the big internet service providers (ISPs) and […]

Paid Prioritization; or How the Goliaths are Trying to Stick it to the Davids

At the end of this month, Washington will be making huge news, affecting every small business. On February 4th, Tom Wheeler, Chairman of the FCC, announced what some found to be a stunning policy reversal on open internet. Wheeler let it be known that the FCC will be basing its soon to be announced net […]

The Password is PASSWORD

                     Highlights from the last few months in cyber-chaos April, 2014 – The “Heartbleed Bug” strikes, affecting as many as 500,000 websites. November, 2014 – Sony Pictures Entertainment hacked by person/persons unknown; leads to a complete and total meltdown in Hollywood,  forcing people in the “biz” to actually pick […]

HTML and XML Sitemaps: Why You Need Both

  In the SEO world, the use of sitemaps is always advisable. There are two types of  sitemaps, the XML sitemap and the HTML sitemap. These sitemaps are very different with each serving its own purpose and both providing value to your website. What is the difference between XML and HTML sitemaps? XML and HTML […]

Give Your Website the Finger

We have been saying for quite some time that the shift toward mobile devices is absolutely revolutionary across all online channels. It is no less than a tectonic movement, and is one that is shaking up the internet. Earlier this year, the number of searches on mobile devices surpassed PCs for the first time. In a […]

Amazon Travel to Compete with Expedia, Priceline

Online travel industry news source, Skift.com,  is reporting Amazon’s entrance into the travel market. So far, it’s but a toe in the water for Amazon, with offerings only near major US cities and a handful of independent hotels with good reviews reported on TripAdvisor.com. Nonetheless, for those of us in the travel industry, having a […]

Google Hops Down from the Carousel and Shows Off Its Three Pack

Google is dropping the somewhat controversial carousel display of local search results, which was used for hotels, restaurants and entertainment venues, in favor of a “three pack” of top ranked organic listings. The Carousel hasn’t been very popular with SEO experts who had difficulty figuring out how the Carousel could change the way users searched […]

Facebook Changes their Algorithm Again

You think Google changes their search algorithm all the time? Well, Facebook changes just as frequently. This week Facebook is rolling out an altered news feed algorithm once again. In previous updates, Facebook has tried to ensure that users see the posts that are most popular within their circle of friends, even if the post […]

Another of Google’s Dodo Birds

Another of Google’s Dodo Birds Google Authorship Becomes Extinct Google has done it again! They have marked the history books of online search by adding another Dodo Bird to their increasing list of extinct projects that did not succeed in the intended fashion; this time it is the Authorship program. As of last Thursday (8-28-14) […]