International Travel Search – SES Travel Notes

We sometimes forget how many foreigners come to our shores for business and pleasure. A weak dollar makes vacations in the United States even more enticing, especially to European travelers. (I know this because I just asked our International Specialist, Stefanie Galloway.) Here’s a conglomeration of tips on international marketing from the speakers at the […]

Reviews and Reputation Management – SES Travel

Hotel Evaluations Equal Free Marketing Every innkeeper, property manager, and hotelier knows Reputation Management is a huge issue in the travel industry. Online reviews and recommendations have empowered travelers to share their experiences – both good and bad – and new review websites pop up monthly. This post is a mash-up of tips from many […]

The Future of Travel Search – SES Travel

What’s on the Horizon In this session at the inaugural Search Engine Strategies Travel Conference, moderated by conference organizer, Elizabeth Osmeloksi of Zonder, speakers LeeAnn Prescott of Hitwise, and Range Online Media’s Vic Drabicky, talked about the future of Travel Search and the directions in which it may grow. Trends Nearly 50% of all travel […]

Keyword Research – SES Travel Conference

Research for the Travel Sector This valuable session solidified my belief that everything SEO and SEM is founded on excellent keyword research – design, URLs, optimization, ppc’s, content, press releases, articles, etc. The takeaway was: Do not skimp on keyword research and do not just do it once and think you’re finished. It’s an ongoing […]

Organic SEO – SES Travel Conference

The tricks of the trade These tips are from Mark Jackson, Todd Freisen and Marie Dumesnil‘s presentations at the recent SES Travel Conference held in Seattle: Keywords Focus on the right keywords – those that result in conversions – not just those that are the most searched. Determine your chances of ranking for keywords and […]

Travel Writing – SES Travel Conference

Travel Writing and Content Creation Session Rebecca Kelly of SEOmoz talked about blogs and content. She thinks comments on blog posts might be helping them to rank higher. It adds relevant content that’s frequently updated. She also thinks validating your RSS feeds may give them some lift in the rankings. We’d like to test this […]

Designing for the Senses and Search – SES Travel Conference

Travel Design and SEO The first session I attended at the 2007 SES Travel Conference in Seattle was Designing for the Senses and Search. This session had some really great tidbits from the excellent panelists, SEO expert Mark Jackson, Usability guru Matt Bailey, and moderator Todd Sarouhan on the travel website design process as it […]

News from SES Travel

Greetings from Seattle!   Mary, Trent and I are here at SES Travel – hard at work learning more about how to help our travel clients make the most out of their marketing dollars. We attended a few sessions, I moderated one and presented at another. The gold star session of the day was one […]

Blizzard Sends Three Featured Speakers to SES Travel

Search Engine Strategies (SES) is holding their first conference specific to the travel industry this weekend in Seattle, Washington. Blizzard Internet Marketing, Inc. is proud to announce we are sending three featured speakers to SES Travel including CEO Trent Blizzard, SEO Expert Mary Bowling, and Online Reputation Expert Carrie Hill. Each will be presenting or […]

Blizzard Internet Marketing, Inc. Celebrates 10 Years of Success

Blizzard Internet Marketing, Inc. celebrates its 10-year anniversary of providing successful, innovative, and professional online marketing solutions to the hospitality industry. Trent and Susan Blizzard, co-owners of Blizzard Internet Marketing, began providing online services to the travel and hospitality world in 1997 from an office set up in their garage. Over the years, the husband/wife […]