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Geo-targeting PPC

Geo-targeting & Reaching Customers on a Limited Budget

Authors: Danielle Rozga and Todd Chamberlin Don’t overlook the benefits of adding geo-targeting to your campaigns! Beyond the simple world of search campaigns, geotargeting in AdWords & Bing is an essential tool in your advertising quiver. What is Geo-targeting? Geo-targeting, or location targeting, allows advertisers to specifically choose the locations in which they would like […]

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Should Lodging Companies Create Ads for Their Brand Names?

This is a good question. Many people think it is a waste of money to bid on your brand name, because your website will most likely appear at the top of any organic search results. Many people argue that advertising for your brand name cannibalizes these organic results. The truth is, when done correctly, it […]