The Right Reasons for a New Website

Navarre Beach Florida

At Blizzard Internet Marketing, Inc. we recommend that anyone who’s serious about their online business redesigns or overhauls their website once every 2 to 3 years. Recently, Navarre Properties, who specializes in Navarre Beach vacation rentals on the Gulf Coast of Florida, did exactly that.

Their new design is clean and uncluttered, with the stylish and sophisticated new look  reflecting the world wide web of 2008. In addition, the new site is much more SEO-friendly than the old, with text navigation for the spiders to feed on and follow, instead of old-school image or javascript navigation.

There is one particular change that we expect will really impact their rankings for the better – the site now features a well-optimized page about each and every property that they represent. This will allow them to rank for a multitude of long-tail keyword phrases – something that many vacation rental websites cannot do because their property pages live on a booking engine’s website instead of on their own site.

If you need a little inspiration to get moving on a redesign for your own website, take a look at Navarre’s today!

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